"I wish you could style for me". Your wish is my command. Introducing My Virtual Stylist, a platform created by me, Rosie McKay, so you can literally have a personal stylist at your fingertips. 

As a stylist and personal stylist/ shopper with almost 15 years experience the above statement is the number one line I hear from anyone I meet. Sometimes fashion gets a bad wrap for being fickle, but there is absolutely no denying the feel good power of a well-styled outfit. 

I am a big believer that looking good and feeling good go hand-in-hand and a well-planned out wardrobe is key to always making sure you’re putting your best foot forward in every situation. As a personal stylist, I love what I do because I see the renewed happiness and confidence it brings to my clients. There is a misconception that you need to spend a lot of money on to look good, but I disagree! It’s about spending money on the right pieces. I believe quality over quantity is better and buying well is key to creating a wardrobe with lasting power. 

The aim of My Virtual Stylist is to empower you to feel your very best, most confident self in any scenario - be that a business meeting, dinner date with your partner or a playdate with your little people and other mums. The key to style confidence is a wardrobe of well-curated pieces that reflect who you are, hardworking pieces that you can mix-and-match into looks to suit your mood, day or occasion. This ability to put outfits together know-how doesn't come naturally to everyone and that's where I come in. The My Virtual Stylist platform gives you the option to purchase a digital shopping curation / personal styling, book in a face-to-face personal styling session with me OR both! If you wish you can add a face-to-face consultation to any digital package you have already purchased or simply book in time as a stand alone service. My clientele ranges from the corporate professional who needs a smart, hardworking wardrobe for the office through to a chic yet casual off-duty look, to those entering a new phase in their life or celebrating a milestone or change in body shape.

Best bit? I want to share all of this know-how with you so you can feel empowered to walk  into your day, week, month feeling your very best. And before you protest - you can afford a personal stylist! Why? Because I am a whiz at working with all budgets, have an eye for choosing pieces that can be styled in multiple ways and have honed shopping a sale to a fine art. 

With the click of a mouse I can help you build a wardrobe that makes your fall in love with your style again. Our digital packages start at $199 or $330 gets you two-hours of one-on-one time with me. As one client said to me recently, "it's a small price to pay to feel ready to face the world again". 



Commanding a wealth of experience, Rosie McKay, has over 15 years styling and wardrobe curation know-how. She is highly sought after for event dressing and personal styling, and has worked with host of local and international personalities and celebrities as well as everyday professionals and mums who engage Rosie for style makeovers, wardrobe edits and personal shopping. She is a master at knowing how to mix chainstore and designer brands and can adapt her art for dressing to suit all shapes and sizes. Rosie has established relationships with many of Australia's biggest brands and retailers, online retailers, boutique labels and international shopping platforms. As a VIP, Rosie has access to discount programs some of which her clients will receive access to.

Over her career Rosie has honed her styling, shoot production, creative direction and writing skills across a range of publications including WHO, OK! Magazine, New Idea, Mens Style and Bride To Be. In addition to styling, Rosie is a called upon for her expertise and authoritative advice across the topics of fashion, beauty, health, lifestyle, travel, bridal and motherhood to name a few. She has contributed articles / blogs and expert commentary to Bride To Be, OK!, WHO, New Idea, Kidspot, Chadstone Stylelist Blog and Love The Festival Blog.

Rosie is also the Founder of See.Need.Want ( an enriching interactive website covering; fashion, beauty, home, travel, food, bridal, motherhood and inspiring personal profiles. She produces all the original fashion and beauty editorials exclusively for See.Need.Want. and writes majority of the content or commissions to other content creators who are experts in the lifestyle areas the site covers.

Other Services 

  • Events and Corporate Styling Workshops
  • Editorial and commercial styling and creative direction
  • Digital Content Creation
  • Styling for a special event or occasion - i.e. Wedding, Christening, Birthday, Gala
  • Styling for personal branding and marketing / promotional material


Thanks to your help I feel more confident about making shopping choices. It has really stopped my habit of impulse buying. Rather than picking up something because ‘it will do’ I look at myself in the mirror now and think ‘does that look great’?! I got a lot of compliments wearing some of the outfits you picked out. I really felt like a celebrity walking around with someone picking out my clothes. It helped that you were so friendly while also being honest about what suited me. I really was pushed out of my comfort zone to try things I wouldn’t ever have picked.
— Christina
I had the pleasure of Rosie styling me for my marketing shots for my new business. I booked Rosie for a 2-hour Style Me session and it went great! Rosie shopped from my wardrobe which I found great comfort in as she pieced together outfits I hadn’t thought to pair before. I was also comforted in knowing I didn’t have to go and buy a whole new wardrobe for the shoot. It was a fun experience and I was confident on the day as I knew I looked and felt great. I highly recommend investing in a stylist especially for a photoshoot or even to refresh your wardrobe.
— Teresa Tripodi, Founder Sherbet Creations
I was so lucky to spend a day with Rosie where she shared her knowledge, tips and tricks with me. Not only did we have a blast, she advised what would work with my body shape such as lengths and cuts and what I should avoid. Her secret tips that would make my mere 152cm frame look like I had long legs was definitely a favourite. Her eye for detail is nothing short of amazing… she picked a dress of a rack which I immediately said “that would never suit me”. Needless to say this is a favourite in my wardrobe and when I wear it I get so many compliments. I now shop with a clear idea of what items my wardrobe is missing, from the basics, to the keepers and then to the seasonable items that are just that… seasonal! I highly recommend spending time with Rosie… her energy, passion and bubbly personality makes shopping fun, enjoyable and I cannot wait to do it again!
— Sacha Burchgart, Founder & Managing Director Burcheart
Loved working with Rosie, she has such incredible taste! I was after soft romantic looks for my latest campaign shoot, and she styled it beautifully, with beautiful lace dresses, vintage beading, gorgeous bralettes. Rosie really understood the look I wanted, and elevated it with luxurious styling and detail. She is organised and super helpful, I would definitely work with her again.
— Teresa Tiong, Founder Au Revoir Les Filles