“ Style is more than fashion -
it is self-expression. a way for you to express, embody and elevate YOUR POTENTIAL. LET ME SHOW YOU HOW to be the best version of you. ”

Let’s get to know each other.

I’m Rosie McKay. I was that chubby girl in the playground. Ridiculed. Teased. Feeling lost. I did not let this childhood trauma define me. I overcame self-doubt and went onto become an incredibly successful stylist, writer and leader in the publishing industry holding prestigious titles on fashion and celebrity magazines. My career shaped so much of my identity, until motherhood and circumstances changed my world - again. I began to ask big questions about who I really wanted to be and what service I could be to others.

Today I feel stronger and taller than my petite 5-ft nothing stature may suggest, using my style expertise and personal story as a vehicle to help others find their identity and transform the way they others feel about themselves. I have over 16 years styling and personal styling experience working with some of the biggest names and brands in Australia. I specialise in; personal styling and personal branding, style makeovers, wardrobe edits, personal shopping, event dressing, corporate workshops, creative and image consultancy, editorial, commercial and branding photoshoots and coaching. 

I work with a diverse set of clients, including celebrities, corporate professionals, entrepreneurs and everyday men and women who want to become the best versions of themselves. My magic lies in being able to understand and connect to people from all walks of life and to help them create a powerful personal style that makes them feel confident and empowered. When you look good, you feel good and perform better.

My own experiences have taught me we can’t control circumstances but we can choose to show up as the very best version of ourself each day. Let me show you how to create a SIGNATURE STYLE ID that authentically reflects your personality and curate a wardrobe that embodies your personal brand, complements your shape, and empowers YOU to be the best version of YOU! READ MORE ABOUT ME HERE.